Advertising clinic files, 1926-1959.

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Advertising clinic files, 1926-1959.

http://www.worldcat.org/oclc/122567880

The records document the semi-annual departmental meetings that were held to review advertising campaigns and devise advertising strategy. The files for each meeting include planning sessions, programs, publicity photos, suggestions, and follow-up assessments. The files also include texts of speeches for each meeting. These typically included a welcoming address by a senior company official and topical speeches on various aspects of advertising, selling, and market research delivered by departmental managers, members of advertising agencies (particularly BBDO), executives from other companies, and academic experts.

4 linear ft.

Hagley Museum & Library

Information

SNAC Resource ID: 6768051

Hagley Museum & Library

Related Entities

There are 7 Entities related to this resource.

McCoy, J. W. 1882-1961.

http://n2t.net/ark:/99166/w68054zd (person)

Copeland, Lammot du Pont, 1905-1983

http://n2t.net/ark:/99166/w6k35vr7 (person)

Executive of chemical concern. From the description of Reminiscences of Lammot du Pont Copeland, Sr. : oral history, 1975. (Columbia University In the City of New York). WorldCat record id: 122684179 Lammot du Pont Copeland (1905-1983) was born in Christiana Hundred, Delaware, the son of Charles and Louisa d'Andelot du Pont Copeland. His mother was the sister of Pierre, Irenee, and Lammot du Pont, who were presidents of the Du Pont Company from 1919 to 1940. His...

E.I. du Pont de Nemours & Company. Advertising Dept.

http://n2t.net/ark:/99166/w6jt6fhf (corporateBody)

Du Pont, Pierre S. (Pierre Samuel), 1870-1954

http://n2t.net/ark:/99166/w67082mx (person)

P. S. du Pont was president of E.I. du Pont de Nemours & Co. from 1915 to 1919 and chairman of the board from 1919 to 1940. He was also president of General Motors (1920-1923) and chairman (1920-1929), as well as a member of many other major corporate boards. He was also an avid collector of documents on the early history of the Du Pont family and company. From the description of The P. S. du Pont Office Collection, 1749-1939. (Hagley Museum & Library). WorldCat record id: 16...

Du Pont, Pierre S. (Pierre Samuel), 1911-1988

http://n2t.net/ark:/99166/w66x01cb (person)

Du Pont, Lammot, 1880-1952

http://n2t.net/ark:/99166/w6z320vh (person)

Batten, Barton, Durstine & Osborn, Inc.

http://n2t.net/ark:/99166/w6t47nx8 (corporateBody)